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Published 2 years ago

Coventry City's much-praised new throwback shirt marks the start of a summer of retro

Summary by Ground News

Coventry City have released a new kit based on a design from 45 years ago. The retro market is big in football, and is continuing to grow. The appeal of these shirts seems straightforward enough. But they also send out subliminal semiotic messages. There were better times in the past. This team can improve on where it is now.

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Coventry City's much-praised new throwback shirt marks the start of a summer of retro

Coventry City have released a new kit based on a design from 45 years ago. The retro market is big in football, and is continuing to grow.

2 years ago·United Kingdom

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