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Coca-Cola is pulling its newest ‘permanent’ flavor from store shelves

  • Coca-Cola is discontinuing its Spiced flavor just six months after introducing it, following a disappointing attempt to attract younger drinkers.
  • The company did not specify reasons for discontinuation, but lack of awareness and confusion about the flavor likely led to poor sales.
  • Shakir Moin, Coca-Cola’s North American marketing chief, stated they aimed to create a formula that would be "interesting and unique" for the next generation.
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