Published • loading... • Updated
Chinese fast-fashion juggernaut Shein to buy eco-friendly Everlane in an unlikely fit
Everlane said the sale will keep the brand independent while giving it more resources to invest in products, innovation and staff, CEO Alfred Chang said.
- On Friday, Chinese retailer Shein acquired eco-friendly brand Everlane, with CEO Alfred Chang confirming the deal provides "stability and resources to make a larger impact" while maintaining independence.
- Founded in 2011 by Michael Preysman and Jesse Farmer, Everlane faced mounting debt and declining sales. L Catterton began acquiring significant stakes in September 2020, preceding Shein's purchase.
- Neil Saunders, managing director of GlobalData Retail, stated the company required new ownership to survive. Shein provides financial stability, enabling investment in product innovation amid retail pressures.
- Ultimately, the deal saves Everlane, though Saunders warned that associating with Shein may be "somewhat jarring" for core customers. Trump administration tariffs have upended fast-fashion imports, pressuring diversification.
- Chang will continue as CEO with leadership remaining in place, enabling investment in product innovation and staff. Everlane will stay true to its "sustainability" commitments under the new ownership.
Insights by Ground AI
Podcasts & Opinions
107 Articles
107 Articles
Le Journal de MontrealReposted by 
Le Journal de Quebec
Le Journal de QuebecStylists and fashion designers in Quebec are exasperated by the purchase of an eco-responsible American clothing company by SHEIN.
·Montreal, Canada
Read Full Article
Shein's purchase of sustainable fashion brand Everlane sparks outcry
A deal between two seemingly incompatible clothing brands is causing a lot of consternation among customers and raising questions about sustainable fashion. Shein, the Chinese fast-fashion giant, is acquiring Everlane. For many, Everlane has been the face of a sustainable and ethical way to buy clothes online, but that all may change going forward. Liz Landers discussed more with Maxine Bédat.
·Washington, United States
Read Full ArticleCoverage Details
Total News Sources107
Leaning Left30Leaning Right11Center49Last UpdatedBias Distribution55% Center
Bias Distribution
- 55% of the sources are Center
55% Center
L 33%
C 55%
12%
Factuality
To view factuality data please Upgrade to Premium
