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China Insight: From Runways to Livestreams: How Chinese Brands Are Turning Global Visibility Into Domestic Power

Summary by WWD
From the runways of Paris and Milan to the live-streaming rooms of Singles’ Day, Chinese brands are chasing a new equilibrium — where prestige and performance meet, and where global storytelling feeds directly into local sales.

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China Insight: From Runways to Livestreams: How Chinese Brands Are Turning Global Visibility Into Domestic Power

From the runways of Paris and Milan to the live-streaming rooms of Singles’ Day, Chinese brands are chasing a new equilibrium — where prestige and performance meet, and where global storytelling feeds directly into local sales.

·United States
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WWD broke the news in United States on Sunday, November 2, 2025.
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