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Cadillac F1 Reaches Mult-Year Sponsorship Deal With Jim Beam

Jim Beam becomes Cadillac F1's Official Spirits Partner in a multi-year, multi-million dollar deal as the team prepares for its 2026 Formula 1 debut with experienced drivers Perez and Bottas.

  • Jim Beam has reached a multi-year, multi-million sponsorship agreement with Cadillac F1 ahead of the 2026 Formula 1 season.
  • As part of the agreement, Jim Beam becomes the Official Spirits Partner of Cadillac F1 with branding on and off the car.
  • The deal marks a long history of Jim Beam's partnership with sports properties, including NFL, MLB, and NASCAR teams.
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Cadillac's official arrival in the next Formula One season continues to add milestones, after he announced his alliance with Jim Beam as his official sponsor.The multi-million-dollar partnership with the bourbon brand reinforces the team's U.S. identity, as it is added to the agreement signed with the clothing firm Tommy Hilfiger, another icon of that country.In this way, the landing of the team is taking on more and more shape.A few weeks ago t…

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Nextgen-Auto.com broke the news in on Wednesday, September 17, 2025.
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