Byron Allen Media Sells WREX and 9 Other Stations to WIFR Parent Company, Gray Media
UNITED STATES, AUG 8 – The acquisition expands Gray Media's reach into three new markets and creates duopolies in seven others, pending FCC approval in Q4, officials said.
- On Aug. 08, 2025 in Atlanta, Gray Media, Inc. announced the acquisition of 10 stations from Byron Allen’s Allen Media Group for $171 million.
- Amid rising debt and downsizing, Allen Media Group has undergone cuts after a $1-billion buying spree in recent years.
- With about 180 stations already, Gray Media’s portfolio spans 113 markets and reaches approximately 37 percent of US television households.
- Gray Media expects to strengthen its presence in seven markets by creating duopolies for expanded local news, weather and sports programming, pending FCC approval and ownership waivers.
- The deal will bring Gray into three new markets: Columbus-Tupelo, Mississippi; Terre Haute, Indiana; and West Lafayette, Indiana, with each acquiring the highest-rated all-day station in 2024, according to Comscore.
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Gray Media expanding in Mississippi, adding WTVA News
Gray Media expanding in Mississippi, adding WTVA News JACKSON, Miss. (WLBT) – Our parent company Gray Media is expanding in our state! Gray is adding WTVA News in the Columbus/Tupelo region to our footprint across Mississippi and across the country. Gray Media stations in Mississippi include WLBT News, as well as: WLOX in Biloxi/Gulfport, WDAM in Hattiesburg/Laurel, and WTOK in Meridian. The company reached an agreement with Byron Allen’s Allen …
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Total News Sources25
Leaning Left4Leaning Right3Center9Last UpdatedBias Distribution56% Center
Bias Distribution
- 56% of the sources are Center
56% Center
L 25%
C 56%
R 19%
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