Burger King dares people to trick or treat them in Japan this Halloween

Burger King dares people to trick or treat them in Japan this Halloween

Those who take up the challenge will get a free ice cream in return. Nobody does marketing in Japan quite like Burger King. After poking fun at its main competitor through cryptic posters, the chain continues to surprise and delight customers with ideas that come from left-field, including its latest campaign, dubbed “Trick or Treat“. Available only from 2-6 p.m. on 31 October, the campaign aims to promote the Halloween custom of trick or treati…