Burberry posts first quarterly sales rise in two years

Burberry is leaning into 'Cool Britannia' — and it's paying off

Burberry is back.Saira MacLeod/WWD via Getty ImagesBurberry reported same-store sales growth for the first time in two years.The luxury brand has refocused on its British heritage, and it's paying off.New marketing campaigns celebrate Britishness, boosting Burberry's appeal and sales.Burberry has finally got its mojo back.The British luxury brand has undergone a major turnaround effort after a gloomy 2024, where sales slumped, jobs were cut, and…

Burberry narrows first half loss on turnaround plan

Burberry said Thursday it narrowed losses in its first half thanks to the British luxury fashion label's turnaround plan begun a year ago.

Burberry turns corner with first sales rise in two years

The luxury fashion firm said comparable same store sales lifted 2% in its second quarter and remained flat overall in the first half.

Burberry Bounces Back in Second Quarter as Shoppers Return to Stores

Underlying retail sales were up 2 percent in the second fiscal quarter, the first time in two years that Burberry has seen same store sales grow.

Burberry posts first quarterly sales rise in two years

Burberry has today reported a 2% rise in its second-quarter comparable store sales, beating market expectations, as the British luxury retailer's turnaround measures start to bear fruit and its China business returned to growth.

Burberry returns to growth in China

Burberry reported its first increase in quarterly sales for nearly two years and a return to growth in China, as the British luxury goods retailer begins to reap the benefits of its “back to basics” approach, reports the Financial Times. The FTSE 100 company, famed for its check-patterned coats, said sales at stores that had […]