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CA Sent Personal Health, Pregnancy, Abuse Information To LinkedIn

  • Covered California operated the website coveredca.com, which sent sensitive health and personal data from visitors to LinkedIn starting in February 2024 through trackers embedded on the site.
  • This data sharing occurred due to marketing campaigns using LinkedIn's Insight Tag, amid a lack of regulatory clarity over transmitting sensitive medical information to third-party social media firms.
  • Visitors' detailed responses—including pregnancy status, blindness, prescription usage, transgender identity, and possible abuse—were transmitted along with healthcare provider searches and demographic data.
  • Covered California removed all trackers and third-party cookies by April 21, 2024, and initiated a review of its privacy protocols, while experts called the data sharing 'concerning and invasive' and urged stronger protections.
  • This incident highlights ongoing privacy risks with social media trackers on government health sites and has led to lawsuits against LinkedIn and calls for improved consumer data safeguards.
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How the state sent Californians’ personal health data to LinkedIn

Health insurance exchange Covered California transmitted pregnancy and abuse data during a marketing campaign. It is reviewing its practices.

·Sacramento, United States
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ramaonhealthcare.com broke the news in on Sunday, April 27, 2025.
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