US EditionBlue Monday: Why it's a 'load of rubbish'
- On January 19, 2026, Leeds Mind launched Multicoloured Monday at Trinity Shopping Centre, inviting colourful outfits and community activities to challenge the `saddest day` claim in Leeds and West Yorkshire.
- Sky Travel devised the `Blue Monday` claim as a marketing tool, with psychologist Cliff Arnall providing a formula combining weather, debt, motivation, and time since Christmas to boost holiday bookings.
- Experts say there is no robust evidence for a single `saddest` day, and psychologist Jesús Matos warns the claim trivialises mental health and may create a self-fulfilling effect.
- Clinicians note Seasonal Affective Disorder is a real, ongoing condition, recommending five CBT-derived strategies, Cognitive behavioural therapy, light therapy and antidepressants as treatment options.
- Community campaigns like Multicoloured Monday use practical, science-supported tools to replace one-day marketing with sustained care for people experiencing winter mood dips.
76 Articles
76 Articles
The culture of permanent performance transcended work, sport and private life, and transformed the rest into more a task. The daily dinner repeats with nature: overloaded agendas, watches that mark productivity, internal bureaucracy that does not relax. Replying “I am a thousand” became a valuable value. 'The saddest day of the year': 'What is the 'Blue Monday' and why date repeats debate about sadness, mental health and chronic diseases couldn'…
The term comes from an advertising campaign launched in 2005 and has no scientific backing. On social networks, the so-called Blue Monday, a supposed event that would occur every third Monday in January and that, according to a mathematical formula, would be the saddest day of the year. This formula considers factors such as climate, debts and the end of the festivities. However, this statement is false and lacks scientific support. How did the …
Globalization has made us embrace concepts from all over the world. One of them is the Blue Monday, a day that is known as the « saddest of the year». Always celebrated on the third Monday of January, the term was actually popularized as part of a travel agency’s marketing campaign, Sky Travel. Without a great scientific basis for its conjunction, its idea is based on a mathematical formula in which psychologist Cliff Arnall revealed the climate…
'Blue Monday' originally originated as a query for a travel company - but now it is being shared on social media like TikTok.
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