6 Articles
6 Articles
Black Friday goes ‘desi’ as India’s festive shopping stretches beyond Diwali
New Delhi: Black Friday and Cyber Monday are fast-moving from Western retail events to part of India’s extended festive calendar, with Meta-commissioned data showing that Indian shoppers are now hunting deals, discovering brands and buying across a much longer “festive arc” that runs from August to the New Year. According to Meta’s India newsroom, brands are no longer treating Diwali as the only big moment. Instead, they are building campaigns a…
How India’s beauty brands are rewriting Black Friday
The day after Thanksgiving, now commonly referred to as Black Friday, has become one of the busiest shopping days of the year in the United States. The term gained popularity in the 1980s when retailers used it to mark the point at which businesses moved from operating at a loss, or being ‘in the red’, to turning a profit and going ‘in the black’. What began as a chaotic day in Philadelphia has since transformed into a global shopping extravagan…
We find ourselves on the cusp of Christmas, immersed in the phenomenon that Americans have dubbed Black Friday, promoting discounts in stores and department stores. Due to globalization, this phenomenon has spread throughout the world. The expert in communication and commercial strategy from the Economy and Health Foundation deciphers the key communication elements that… Origin
Black Friday Emerges as India’s Latest Shopping Phenomenon
The Indian festive season has undergone a significant transformation, evolving from a single event centered around Diwali to a five-month long celebration that spans from August to the New Year. This extended period is characterized by shopping, exploration, and joy, with global retail events like Black Friday and Cyber Monday gaining traction among Indian consumers […]
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