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Big ambition, big competition: U.S. fast food chains flock to crowded Canadian market
- Jersey Mike's plans to open 300 Canadian restaurants by 2034, while Jimmy John's aims for 27 by 2026 and Shake Shack has 35 by 2035.
- Dunkin' exited Canada in 2018 after franchisees sued for insufficient promotion, highlighting risks for new entrants.
- Food marketing experts believe U.S. interest in Canada is due to proximity and similar tastes, but competition remains fierce.
- David Pullara notes that with limited consumer spending, the fast-food market is a 'zero-sum game' where new brands must compete effectively.
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31 Articles
31 Articles
Big ambition, big competition: U.S. fast food chains flock to crowded Canadian market
Food marketing experts say U.S. interest in Canada likely stems from their proximity and similar tastes, but none of that will matter if brands — new and old — can’t navigate the competition and delight diners.
·Canada
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Big ambition, big competition: U.S. fast food chains flock to crowded Canadian market – 105.9 The Region
TORONTO — Competition has loomed over Jersey Mike’s push into Canada from the start. The U.S. sandwich chain revealed its Canadian ambitions just over a year ago on the same day as rival Jimmy John’s. And when Jersey Mike’s opened its first Toronto store in Union Station, fellow American fast-food brand Shake Shack had already set up shop a few doors down. Ken Otto, chief executive of the Redberry Restaurants franchisee firm that brought Jersey …
Coverage Details
Total News Sources31
Leaning Left24Leaning Right0Center4Last UpdatedBias Distribution86% Left
Bias Distribution
- 86% of the sources lean Left
86% Left
L 86%
14%
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