Beyoncé’s Clothing Line With Adidas Suffers From Weak Sales

Summary by Ground News

Adidas sales have reportedly dropped by more than 50% to about $40 million just last year. Beyonce gets about $20 million in annual compensation from the deal. Adidas cut ties with Kanye West in late 2022, following the rapper's public antisemitic comments.

Published 1 month ago · Herzogenaurach, Germany

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Sales of Beyoncé’s Adidas x Ivy Park clothing line down more than 50%: report

Beyoncé's Ivy Park clothing line with Adidas is suffering from a huge slump in sales, the Wall Street Journal reports.

1 month ago

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MarketWatch

Beyoncé’s clothing line missing Adidas projections by $200 million, documents show

Beyoncé’s fashion partnership with Adidas AG has produced weak sales of her Ivy Park clothing brand, according to documents and people familiar with the...

1 month ago·United States

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Forbes

Beyoncé’s Ivy Park Adidas Clothing Line Is Reportedly Losing Money For Sportswear Brand

The brand did just $40 million in sales last year, according to documents obtained by the Wall Street Journal.

1 month ago·United States

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Wall Street Journal

Beyoncé’s Clothing Line With Adidas Suffers From Weak Sales

Revenue from the singer’s Ivy Park brand fell more than 50% last year, documents show

1 month ago·New York, United States

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KTLA 5

Beyonce’s Ivy Park line suffers from ‘weak sales’: Report

Tickets for Beyonce's upcoming Renaissance World Tour are selling out fast, but that isn't quite true for her Ivy Park athleisure line with Adidas. Sales from the collaboration are "weak" and left a "$200 million hole in the company's annual projections," according to a report from The Wall Street Journal. The brand's sales have reportedly dropped by more than 50% to about $40 million just last year. Adidas' internal projections were allegedl…

1 month ago·Los Angeles, United States

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Vulture

The Beyhive Slashed Its Ivy Park Budget by 50 Percent

Sales of Beyoncé’s streetwear brand with Adidas were down more than 50 percent last year — Ivy Park did roughly $40 million in sales in 2022, a tumble from the $93 million earned in 2021, according to a Wall Street Journal report.

1 month ago·United States

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