Beyoncé’s Clothing Line With Adidas Suffers From Weak Sales
Summary by Ground NewsAdidas sales have reportedly dropped by more than 50% to about $40 million just last year. Beyonce gets about $20 million in annual compensation from the deal. Adidas cut ties with Kanye West in late 2022, following the rapper's public antisemitic comments.
Published 1 month ago · Herzogenaurach, Germany
Beyonce’s Ivy Park line suffers from ‘weak sales’: Report
Tickets for Beyonce's upcoming Renaissance World Tour are selling out fast, but that isn't quite true for her Ivy Park athleisure line with Adidas. Sales from the collaboration are "weak" and left a "$200 million hole in the company's annual projections," according to a report from The Wall Street Journal. The brand's sales have reportedly dropped by more than 50% to about $40 million just last year. Adidas' internal projections were allegedl…
1 month ago·Los Angeles, United StatesRead Full Article
The Beyhive Slashed Its Ivy Park Budget by 50 Percent
Sales of Beyoncé’s streetwear brand with Adidas were down more than 50 percent last year — Ivy Park did roughly $40 million in sales in 2022, a tumble from the $93 million earned in 2021, according to a Wall Street Journal report.
1 month ago·United StatesRead Full Article
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