Ben’s Original Refreshes Identity 5 Years After Dropping ‘Uncle’ – RetailWit

Ben’s Original launches ‘Keep It Original’ global campaign - Mobile Marketing Magazine

Ben’s Original has introduced a new global brand platform aimed at inspiring consumers to “embrace their originality.” The platform, named ‘Keep It Original,’ will spotlight the brand’s popular ready-to-heat rice products. Developed by WPP Media, the fully integrated 360 campaign will launch first in the United States, followed by rollouts in Canada, the UK, mainland Europe, and Australia. The campaign will run across TV, digital video, and soci…

Ben’s Original refreshes identity 5 years after dropping ‘Uncle’ – RetailWit

The ready-to-heat rice marketer, previously known as Uncle Ben’s, is also launching a new platform that shows how it unites people over dinner.

Ben’s Original Reaffirms Its Mission to Provide Simple, Tasty Meals That Bring People Together Through New “Keep It Original” Global Brand Platform

New creative platform to guide all brand communications across the Ben’s Original product portfolio, including Ready to Heat Rice portfolio, Ready Meals, and Sauces LONDON, July 8, 2025 /PRNewswire/ — Ben’s Original™, proudly part of Mars and a trusted name in kitchens worldwide, today launched its new global brand platform, “Keep It Original”. The new […] The post Ben’s Original Reaffirms Its Mission to Provide Simple, Tasty Meals That Bring Pe…

Ben's Original™ Reaffirms Its Mission to Provide Simple, Tasty Meals That Bring People Together Through New "Keep It Original" Global Brand Platform

New creative platform to guide all brand communications across the Ben’s Original product portfolio, including Ready to Heat Rice portfolio, Ready Meals, and Sauces LONDON, July 8, 2025 /PRNewswire/ — Ben’s Original™, proudly part of Mars and a trusted name in kitchens worldwide, today launched its new global brand platform, “Keep It Original”. The new creative platform is a celebration of the authenticity and reliability that the Ben’s Original…