US EditionBauer Media launches UK-wide DOOH takeover - Mobile Marketing Magazine
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Bauer Media launches UK-wide DOOH takeover - Mobile Marketing Magazine
Bauer Media Outdoor (BMO) has launched Roadblock, a new media concept that lets brands take over roadside digital Out of Home (DOOH) screens across the UK with full, uninterrupted visibility. For its launch, BMO teamed up with Heineken to feature its latest Birra Moretti campaign on over 2,000 screens on Saturday 5th July- making it the biggest DOOH activation ever in the UK. This first-of-its-kind campaign was created for maximum impact. It put…
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