US EditionCBS News chief Bari Weiss tells staff ‘we’re toast’ if they continue on current path
Bari Weiss calls for CBS News to shift from linear TV to digital streaming and announces 19 new contributors to attract a younger, politically diverse audience.
- On Tuesday, Bari Weiss told CBS News newsroom in an all-staff town-hall to prioritize digital and streaming as the main news platform, while noting TV still funds operations.
- David Ellison's October purchase of The Free Press for $150 million and his backing of Weiss have driven a mandate to broaden ideological perspectives amid historic lows in public trust, Weiss said.
- Organizationally, Weiss introduced a new leadership structure with Tom Cibrowski expanding his role and Sophia Efthimiatou leading a new talent team, alongside nearly 20 paid contributors announced Tuesday.
- The shelving of the CECOT segment caused leaks, criticism from Sharyn Alfonsi and Scott Pelley, and ratings declined for 60 Minutes after Weiss's decision last month.
- A shift toward digital revenue raises staffing questions as Weiss plans to court politically independent viewers and warned CBS News workforce changes are possible amid the pivot.
27 Articles
27 Articles
CBS News chief Bari Weiss tells staff ‘we’re toast’ if they continue on current path
CBS News chief Bari Weiss told her staff that “we're toast” if the network continues with its current business strategy and invoked Walter Cronkite as a symbol of old thinking.
Associated Press News
CBS News chief Bari Weiss tells staff 'we're toast' if they continue on current path
CBS News chief Bari Weiss told her staff that “we're toast” if the network continues with its current business strategy and invoked legendary newsman Walter Cronkite as a symbol of old thinking.
Bari Weiss plots a post-TV era for CBS News
The CBS Building in New York City. (Photo via Wikimedia Commons, Graphic by The Desk) Bari Weiss issued a warning to everyone at CBS News on Tuesday: Television might be the way you make your living today, but it won’t be tomorrow. During an all-hands meeting with employees, the network’s newly-installed editor-in-chief said CBS News needed to embrace a long-term strategy that viewed digital and streaming distribution of its news stories as the …
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