Barb: Q3 UK SVoD Subs Dip; ad-Tier Take up Continues

U.K. Loses 100,000 SVOD Homes in Q3, Netflix Still Dominant Streamer

The number of U.K. households accessing subscription VOD services dropped by 100,000 in the third quarter (ended Sept. 30), according to new data from Broadcasters’ Audience Research Board (BARB). The agency found that 20.5 million U.K. homes (69.5%) had access to a SVOD service in Q3 2025. This was down from 20.6 million U.K. homes … Continue reading "U.K. Loses 100,000 SVOD Homes in Q3, Netflix Still Dominant Streamer" The post U.K. Loses 100,…

Barb Q3: UK SVOD homes flat as ad tiers for Netflix and Disney+ climb

Barb’s latest Establishment Survey shows UK SVOD household reach essentially flat in Q3 2025, with 20.5m homes (69.5%) taking at least one subscription service, down fractionally from 20.6m in Q2. Growth continues to come from ad-supported tiers with the hint that the market is close to being mature. Netflix remains the clear leader, accessed in 17.6m homes (59.5%), unchanged quarter-on-quarter. Its ad tier continues to scale, now in 6.1m homes …

Barb: Q3 UK SVoD subs dip; ad-tier take up continues

Barb, the audience measurement and television ratings organisation, has released data from its Establishment Survey showing that 20.5 million UK homes (69.5 per cent) had access to a SVoD service in Q3 2025. This is a slight dip from 20.6 million UK homes in Q2 2025. The service-level subscriptions data are as follows: Netflix: 17.6 […]