US EditionBalmain hires Antonin Tron, moving brand from celebrity flash to fabric-first design
- Published Wednesday, Nov. 12, 2025, Balmain named French designer Antonin Tron its new creative director, with Tron starting in November, the house said.
- Last week Olivier Rousteing stepped down after a long tenure, signaling Balmain House's shift toward construction-led, fabric-first design reflecting founder Pierre Balmain's aesthetic while expanding categories with Estée Lauder Cos.
- Known for Atlein, Antonin Tron founded the label shortly before winning the ANDAM First Collections Prize and securing wholesale clients by expressing designs in three dimensions.
- He will pause Atlein and dedicate himself exclusively to Balmain, accessing its studio and craftspeople, while partnering with Matteo Sgarbossa and chairman Rachid Mohamed Rachid to guide the brand's future.
- Amid industry-wide director changes, Tron joins a second wave of debuts as Balmain's revenues have doubled since Mayhoola's acquisition and are estimated at 300 million euros with accessories at 30 percent.
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Meet Antonin Tron, Balmain's New Creative Director
Richard Bord/Getty Images Entertainment/Getty ImagesFrench designer Antonin Tron is stepping in as the new creative director of Balmain following Olivier Rousteing’s departure last week. He’ll start work this month and is set to show his first collection in March as part of the fall 2026 presentations in Paris. “Balmain has a truly inspiring history,” Tron said in a statement. “At its heart, the house embodies savoir-faire, culture, sensuality, …
Associated Press News
Balmain hires Antonin Tron, moving brand from celebrity flash to fabric-first design
Balmain has named French designer Antonin Tron as its new creative director. Known for his structured minimalism, Tron will follow Olivier Rousteing's celebrity-driven era.
The 41-year-old Frenchman, who founded his Atlein claw and worked for several prestigious Parisian houses, was chosen to replace Olivier Rousteing.
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