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Bad Bunny Concerts Spark Tourist Interest in Puerto Rico in Europe

Business leaders say the musical phenomenon could translate into more international visitors to the island.

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Business leaders say the musical phenomenon could translate into more international visitors to the island.

The article The Bad Bunny phenomenon drives an unprecedented boom in international tourism in Puerto Rico appeared for the first time in News San Miguel

Last January, during the FITUR fair in Madrid, Miguel Alberto Romero Lugo, mayor of San Juan, capital of Puerto Rico, announced that visitors in his country during 2025 had increased by $700 million compared to the previous year. It may sound somewhat exaggerated, but much of that increase could be attributed to [...] La entrada BAD BUNNY... BIG MONEY! aparece primero en Forbes España.

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El Vocero de Puerto Rico broke the news on Friday, May 22, 2026.
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