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Australian regulator sues Woolworths and Coles over discount pricing claims

  • The Australian Competition and Consumer Commission is suing Woolworths for misleading pricing practices across 266 products over 20 months and Coles for 245 products over 15 months.
  • ACCC Chair Gina Cass-Gottlieb stated that these misleading claims prevented consumers from making informed purchasing decisions.
  • The ACCC seeks “significant” penalties and an order to boost charitable meal delivery programs for both firms.
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