US EditionApple Unveils iPhone Pouch Designed By Steve Jobs Collaborator—But Some Criticize High Price
- On Nov. 11, Apple Inc. unveiled the iPhone Pocket, which will be sold starting Friday, Nov. 14, on the Apple website and at select Apple retailers in eight countries.
- Designed with Issey Miyake, the pouch uses stretchy nylon and polyester with pleats mirroring Miyake's Pleats Please design and fits any iPhone, inspired by a 'piece of cloth.'
- Priced at $149.95 and $229.95, the product comes in two sizes with a short strap available in eight colors and a long strap offered in three colors.
- Internet commenters criticized the steep price, comparing the pouch unfavorably to the $29 iPod Socks, while The Verge and Marques Brownlee also questioned the launch.
- Following the iPhone 17 launch, the pouch collaboration drew attention because late Issey Miyake designed Steve Jobs' iconic turtlenecks and will have a limited release in select Apple stores and online.
14 Articles
14 Articles
Democrat & Chronicle
Internet conflicted over Apple's $230 iPhone Pocket case. See new product.
The iPhone Pocket, made of nylon and polyester, will be available on Friday, Nov. 14, in a short size for $150 and long size for $230.
Remember the iPod Socks, these small multicolor socks that Apple sold in the 2000s. Their succession is assured: the iPhone Pocket. An accessory signed Issey Miyake, half pouch, half fashion object, sold at a price of gold to dress and carry your smartphone.
The accessories are designed to work consistently with Apple devices, creating a fluid ecosystem. According to Statista, Apple’s total net sales exceeded $390 billion for the second year during fiscal year 2024. Apple has managed to have its products and accessories perceived as premium, aspirational and exclusive. Image made in Gemini by Merca2.0 Apple not only sells technology; it sells conversation. The latest proof of this is the launch of t…
Apple and the Japanese firm ISSEY MIYAKE have joined forces to create something that no one expected, a design accessory that turns the iPhone into part of the daily outfit.It's called iPhone Pocket and it's much more than just a cover. Made with a three-dimensional fabric technique, the result is a versatile, elegant and surprisingly functional piece that transforms the way users can wear their device.A garment for your iPhoneThe iPhone Pocket …
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