Apple's New Ad Pitches Safari as a More Private Alternative to Chrome
The campaign uses absurdist humor to show how Safari blocks trackers and fingerprinting while Apple expands its privacy-focused ad push.
- On Tuesday, Apple launched a global campaign titled "Clingers," using absurdist humor to contrast the vast system of online tracking with Safari privacy features.
- Apple visualizes online trackers as characters who literally 'cling' to you, akin to people looking over your shoulder while you surf the web.
- Safari offers Built-in features to prevent this, including "fingerprint" defense that stops advertisers from using device configuration to track you, and Intelligent Tracking Prevention to block trackers.
- Created by TBWA and Media Arts Lab and directed by Ivan Zacharias through Smuggler, the campaign runs across broadcast, digital display, cinema, YouTube, and Apple.
- The campaign continues Apple's privacy crusade, promoting features like Link Tracking Protection and Private Browsing, which can be locked behind Face or Touch authentication.
12 Articles
12 Articles
Apple's New Ad Pitches Safari as a More Private Alternative to Chrome
Apple has published a new ad to appeal to customers who prioritize privacy when browsing, suggesting that Safari is the one you should use if you want to "Keep data trackers off your back". In a new Privacy on iPhone segment titled "Safari helps block data trackers," the ad shows users of rival phones in everyday situations having to live with data trackers as they browse.
Apple kicks off new 'Privacy on iPhone' campaign promoting Safari
Apple is kicking off a new advertising campaign today, highlighting its Safari browser. In particular, the campaign focuses on Safari’s privacy-focused features and how it “keeps data trackers off your back.” more…
Apple's new Safari ad is well-made and its arguments are valid. But the fictional Android device it features and Apple's mixed record on privacy warrant closer examination.
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