‘Apple Needs to Get a Lot Faster, Be Less Afraid to Launch Products,’ Bloomberg Reports

Apple still wants to integrate AI into Siri, despite Apple Intelligence's poor start

Apple is rethinking its AI strategy after the failed launch of Apple Intelligence. The company is focusing on a complete reboot of Siri as part of the “LLM Siri” project, a revamped voice assistant powered by generative AI.

‘Apple Needs to Get a Lot Faster, Be Less Afraid to Launch Products,’ Bloomberg Reports

Despite Apple’s rapid evolution in AI, the company has struggled to be part of the AI race with its competitors like OpenAI, Google and Microsoft, according to the Bloomberg Big Take podcast titled ‘Apple has an AI Problem’.  Apple’s virtual assistant, Siri, has not delivered the company’s promised features. Bloomberg journalist Mark Gurman pointed out that the company advertised overhauling its voice assistant, but these features are still malf…

Apple appears determined to improve LLM Siri, its AI-powered assistantApple is working on a complete overhaul of LLM Siri to catch up with its AI rivals. The company is changing its approach and investing in a new architecture for a more believable and informative assistant.