Apple and Brussels blame each other for delaying European Union rollout of Siri AI
Apple says the EU’s Digital Markets Act would force unsafe data access, while the commission says nothing blocks the Siri AI launch.
- On Monday, Apple announced that its AI-enhanced Siri update will be delayed for users in Europe, citing compliance challenges with the Digital Markets Act.
- Apple complained that under Brussels' "extreme interpretation" of the DMA, the company would have to give any virtual assistant "direct access" to user data without essential protections.
- Thomas Regnier, a spokesman for the European Commission, disputed this explanation on Tuesday, stating Apple merely requested an 18-month exemption instead of developing a compliant solution.
- An exemption was "not an option," Regnier explained, as it would mean favoring Apple's Siri, powered by Google, over other AI agents seeking equal access.
- The Digital Markets Act serves as a rule book aiming to stop Big Tech "gatekeepers" from locking out rivals, a regulation Apple has previously blamed for other product delays.
60 Articles
60 Articles
Apple Stores iCloud Data on China's Government Servers While Refusing EU's Siri AI Rollout Over 'Privacy'
Apple's privacy credentials took a fresh hit this week after the company announced it would withhold its newly unveiled Siri AI from European Union users, citing data protection concerns under the bloc's Digital Markets Act (DMA). The announcement, made during the WWDC 2026 keynote on Monday, drew immediate scrutiny, not only from EU regulators, but from observers pointing to a longstanding arrangement in China, where Apple has for years stored …
The manufacturer of the iPhone postpones the launch in the EU of its assistant Siri AI. The European Commission undertakes to ban large platforms from favouring their own services.
The European Union denies that regulations are hindering the introduction of Apple's new smart assistant in the bloc. The American tech company presented Siri AI on Monday, but said that the assistant for iPhones will only come to European countries later due to stricter legislation.
Apple, EU Clash Over Siri AI Rollout Delay
European regulators have rejected Apple’s claim that EU law blocks innovation, saying the company unsuccessfully sought an exemption from competition requirements for its new Siri AI assistant. European Commission spokesperson Thomas Regnier told reporters on June 9 that the decision not to roll out Siri AI in the EU was Apple’s alone and stemmed from the company’s refusal to comply with interoperability requirements under EU law. “Apple was sim…
The European Union denies that regulations are hindering the introduction of Apple's new smart assistant in the bloc. The American tech company presented Siri AI on Monday, but said that the assistant for iPhones and Apple Watches will come to European countries later due to stricter legislation.
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