Apple, Microsoft Hike Prices as AI Drives Memory Chip Shortage
- On Thursday, June 25, 2026, Apple raised prices across its Mac and iPad lineups, citing surging memory and storage component costs driven by the AI industry's data center buildout.
- Apple CEO Tim Cook described the component shortage as a "hundred-year flood," noting that after shielding customers from these costs, the situation became unsustainable for the company.
- The price changes spiked the MacBook Neo to $699 and the 13-inch MacBook Air to $1,299, while the iPad Air now starts at $749, representing increases of $100 to $150 per device.
- Apple shares dropped 5.3% Thursday, wiping out roughly $250 billion in market value, as Microsoft simultaneously raised Xbox console prices by up to $150 due to identical memory supply pressures.
- Analysts predict the memory shortage may persist through 2027, and while iPhone prices remain unchanged for now, experts anticipate Apple may eventually raise costs for upcoming flagship models to offset sustained component inflation.
496 Articles
496 Articles
Apple raised the prices of its MacBook and iPad this week, citing the rise in the cost of components, including memory chips.The news caused a 6% drop in the company's shares on Thursday, the biggest individual loss among S&P 500 companies on the day, and dragged Nasdaq Composite to its fourth consecutive day of declines.The adjustment comes at a time when consumers are already facing inflationary pressures in multiple categories.For anyone plan…
Xbox Has Four Suggestions for Dealing With The Latest Console Price Jump
Xbox consoles just received another surprise increase in prices nearly six years after the Series hardware launched in November 2020. Xbox has a few ideas for how gamers can still get into the Xbox ecosystem, despite the increasing high barrier of entry. Xbox Pushes Buy Now, Pay LAter and Refurbished Consoles Screenshot: Microsoft Just eight months after the last price increase, Xbox is once again raising the prices for its current generation co…
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