US EditionAnonymised & Bytek Partnership Enables Secure First-Party Data Activation for Expanded Customer Reach
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Anonymised & Bytek Partnership Enables Secure First-Party Data Activation for Expanded Customer Reach
Anonymised and Bytek today (11th November 2025) announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data. Prediction and detection algorithms are at the core of the Bytek Prediction Platform, the prediction [...] The post Anonymised & Bytek Partnership Enables Secure First-Party Data Activation for Expanded Customer Reach appeared first on ExchangeWire.com.
Anonymised and Bytek partnership enables secure first-party data activation for expanded customer reach – Marketing Communication News
Anonymised and Bytek today announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data. Prediction and detection algorithms are at the core of the Bytek Prediction Platform, the prediction platform that unlocks the power of secure, privacy-compliant first-party data for enterprise advertisers. These models enable the creation of audiences based on product and thematic interests, as w
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