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Amazon Music Launches New Beta Feature 'Fan Groups' in Canada

Amazon Music's Fan Groups beta lets users join over 30 music communities in Canada to share, discuss, and stream music while artists engage directly with fans.

  • On Monday, Amazon Music announced the beta launch of Fan Groups in Canada, testing the community-focused feature on iOS and Android devices.
  • Amazon Music is expanding social and discovery features to deepen engagement, adding Alexa+ integration and AI-powered playlists to promote human recommendations over algorithms.
  • Within each Fan Group, members can share songs, albums or playlists with comments, create posts, join chat threads, react with emoji, and explore a featured playlist, music-only tab, and play button.
  • With artists able to join, Fan Groups offer new direct channels for exclusive content and interaction, allowing participants to save and stream recommendations instantly; Amazon plans expansion to the United States and additional markets next year.
  • Competing platforms such as Spotify, SoundCloud and Stationhead already offer social listening and messaging features, but Amazon Music faces challenges as users can easily share music on external apps like Facebook.
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cnet broke the news in New York, United States on Monday, November 10, 2025.
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