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Aldi to look at 'damaging' packaging of children's product after customer complaint

Last week, Emma Ward spotted gendered Blowpens in her local Aldi in Grantham, labelled for 'boys' or 'girls' despite appearing identical in packaging and content.
With 30 years of experience working with children, Emma said the marketing 'hit a nerve' because it contradicts lessons encouraging children to 'play with and do anything that they wish without prejudice.'
The Blowpens appeared identical in packaging and content, yet Emma argued that stereotyping items for specific genders 'goes against everything' she tries to teach children about possibilities.
An Aldi spokesperson stated the company is 'treating seriously' the complaint and will take feedback 'into account when planning future ranges and product specifications.'
Aldi is currently reconsidering the packaging for the kids' pens, while Emma indicated the experience has 'put me off shopping there,' wanting the retailer to pull the products.

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Aldi reconsiders 'gendered' kids' pens after complaint

The supermarket giant said it was 'treating seriously' Emma Ward's complaint over them selling pens labelled for 'boys' or 'girls' despite them appearing to be the same product.

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Wales Online

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Aldi reconsiders 'gendered' kids' pens after complaints

Aldi said it was 'treating seriously' Emma Ward's complaint over them selling pens labelled for 'boys' or 'girls' despite them appearing to be the same product

2 days ago·Wales, United Kingdom

Read Full Article