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Afrobeats Intelligence: Lanre Masha on Authenticity and the Evolution of Nigerian Music

Summary by OkayAfrica
On the latest episode of Afrobeats Intelligence, Joey Akan sits down with Lanre Masha, a seasoned Nigerian music executive now steering West African operations for The Orchard, Sony Music's global distribution and artist services arm.It's a conversation between industry peers who've seen the game evolve up close. Akan recalls his early days at Pulse, while Masha revisits his move to Trace as General Manager for Music & Editorial. There's a visib…
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OkayAfrica broke the news in on Monday, July 14, 2025.
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