Published • loading... • Updated
Ads in New York must now label AI-generated ‘synthetic performers’
Violators face $1,000 for a first offense and $5,000 for later ones as the state seeks more transparency in digital ads.
- On Tuesday, a New York law requiring disclosure for AI-generated performers in ads took effect, mandating that advertisements clearly label any use of synthetic performers to boost transparency.
- Gov. Kathy Hochul signed the legislation in December to protect consumers and the creative workforce, describing it as 'setting the rules of the road' for responsible innovation.
- Failing to 'conspicuously disclose' synthetic performers subjects advertisers to penalties of $1,000 for a first violation and $5,000 for subsequent ones, with exemptions for movies and streaming content.
- SAG-AFTRA supported the measure, though the American Association and The New York State Broadcasters Association expressed concern that the broad definition could burden brands.
- President Donald Trump's executive order pressures states to avoid AI regulation, citing concerns that a patchwork of rules could impede growth and allow China to gain an economic advantage.
Insights by Ground AI
24 Articles
24 Articles
The Toronto Star+5 Reposted by 5 other sources
Ads in New York must now label AI-generated ‘synthetic performers’
Any advertisements in New York that feature artificial intelligence-generated people in place of actors will now be violating state law if they don't clearly label that they have used a
·Toronto, Canada
Read Full Article
Hochul, New York usher in new AI media transparency policies
New York officially entered a new stage of artificial intelligence disclosure on June 9 with the implementation of a law regulating AI-generated performers in advertising. It’s one of several laws the state is working on to significantly strengthen the regulation of AI in media. The state legislature also passed a bill on June 5 that would require news publications to include clear disclaimers on anything produced “substantially or wholly gener…
·New York, United States
Read Full ArticleCoverage Details
Total News Sources24
Leaning Left11Leaning Right3Center7Last UpdatedBias Distribution53% Left
Bias Distribution
- 53% of the sources lean Left
53% Left
L 53%
C 33%
14%
Factuality
To view factuality data please Upgrade to Premium
