US EditionSydney Sweeney could face criminal charges for Hollywood Sign stunt, says top lawyer
Sydney Sweeney's lingerie brand launch involved a stunt that may lead to criminal trespass or vandalism charges, with the Hollywood Chamber of Commerce investigating unauthorized use of the sign.
- Sydney Sweeney scaled the iconic Hollywood Sign in a nighttime stunt, draping dozens of bras to promote Syrn, with footage showing a `coming 1/28` launch prompt, TMZ reported Monday.
- With a planned Jan. 28 launch, the stunt sought to drive early sign-ups and attention for Syrn, which was developed over about a year with backing from Coatue and Jeff Bezos.
- Nearly 90-second footage shows Sweeney and a crew climbing through a fence break, scaling the Hollywood Sign using ropes, and hanging bras over the letters, despite lacking permission to climb or touch the sign, even with a FilmLA permit.
- The Hollywood Chamber of Commerce says the production was unauthorized and is investigating, noting it "did not grant a license or permission of any kind" for Sydney Sweeney's stunt, while LAPD reports no police report filed.
- The stunt amplified publicity for Syrn, drawing headlines even as questions about legality swirl, following last year's American Eagle ad campaign backlash and Sweeney's opposition to "hate and divisiveness".
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171 Articles
Sydney Sweeney Stuns Fans By Launching Racy Lingerie Line After Illegal Stunt
Sydney Sweeney did what Sydney Sweeney does best: She climbed straight into controversy with the launch of her new lingerie brand. The 28-year-old star unveiled a spanking new undergarment line called Syrn. But some claimed her promotional stunt for the launch might have been “illegal.” Sydney Sweeney climbed straight into controversy with the launch of her new lingerie brand Image credits: Jerritt Clark/Getty Images Sydney Sweeney has officiall…
Sydney Sweeney, an actress who became world famous for her participation in two cult TV series "Euphoria" and "The White Lotus" but also "Everything Sucks!" and "The Handmaid" Tale and "Sharp Object" have devised an effect marketing campaign to launch the new line of lingerie. So the actress for advertising thought to hang her bras on Hollywood's iconic writing in Los Angeles in California. According to TMZ, however, the actress could not have d…
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