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Across China: “Experience Economy” Brews New Vitality for Yunnan Coffee
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Across China: “Experience Economy” Brews New Vitality for Yunnan Coffee
Kunming - In the lush mountains of Pu'er in southwest China's Yunnan Province, Liu Xiaodong, head of a coffee estate, runs a "field classroom" in his coffee plantation. Surrounded by verdant trees, he guides tourists through the nuances of coffee varieties and processing methods using cupping samples. "Visitors can see the plantation environment and learn how to appreciate a professional brew," said Liu. "The experience is far more meaningful th…
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