AAPI-Founded Beauty & Wellness Lines Inspired By Eastern Practices

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Other: Bryan Goldberg

AAPI-Founded Beauty & Wellness Lines Inspired By Eastern Practices

It sounds hyperbolic, but we’ve firmly entered a bold new age of beauty, with an explosion of brands rooted in ancient Eastern beauty and wellness practices. It’s so different from a decade ago, when the Western beauty industry was dominating the conversation and knew little about the centuries-old beauty cultures and traditions of the East. Then, Korean beauty exploded — and the rest is history. American consumers (and those across the world) e…